Marketing Quiz Question Title * 1. What is marketing? selling your product to as many people as possible working out how to create value for customers (and persuade them of that) deciding on a brand for your business promoting your business to new and existing customers promoting your business to new, but not existing, customers Question Title * 2. What does CREATE stand for? consult, retain, engage, accept, trial, exit conduct, retract, explore, adapt, test, examine context, results, execution, assignment, testing, evaluation communicate, resonate, excite, amuse, tease, engage customer, returner, evaluator, advertiser, trailer, explainer Question Title * 3. Which of the following is NOT one of the McKinsey 7Ss? structure staff strategy style sector Question Title * 4. Which of the following is in the right order? suspect, prospect, customer, returner, advocate, partner prospect, suspect, customer, repeat customer, advocate, partner suspect, prospect, customer, repeat customer, partner, advocate prospect, suspect, customer, repeat customer, partner, advocate suspect, prospect, customer, repeat customer, advocate, partner Question Title * 5. Which of the following ISN'T a channel of communication? advertising direct mail reputation packaging word of mouth Question Title * 6. What is the golden rule of advertising? CPA/LTV > 0 CPA = 0 CPA < LTV CPA = LTV CPA > LTV Question Title * 7. What is 'smarketing'? simultaneous sales and marketing smart marketing social media marketing systems of marketing joined-up sales and marketing Question Title * 8. What is the media multiplier? the increase in media outlets over the past few years the additional clicks you get for paying to be on search engines the extra time that people spend on their favourite channels the idea that promoting across different channels is most effective the difference between what you pay and what it costs for advertising Question Title * 9. What are the 4Ps? product, price, place, promotion people, product, place, perception promotion, pricing, partnerships, packaging product, price, place, people place, process, people, physical evidence Question Title * 10. Which of the following ISN'T part of the marcomms mix? packaging advertising public relations price direct mail Done
