Digital Quiz Question Title * 1. Why does the customer journey matter? it explains why you are losing money it shows what people enter on search engines it tells you what competitors are doing online it explains how digital could build relationships it suggests how much to spend on advertising Question Title * 2. Which of the following is most important? customers on Amazon visitors to your website followers on social media subscribers to your newsletter cannot say – depends on the business Question Title * 3. What does a system administrator do? integrates apps designs pages maintains servers writes code drafts content Question Title * 4. Which of the following ISN'T one of the 5Ss? serve style sell save sizzle Question Title * 5. What makes a website adaptive? it displays only products the visitor might want it offers the same content in different languages it learns from visitor behaviour it works well on all devices, including mobile it shows different content to different people Question Title * 6. Which of the following will NOT help your search engine ranking? links you've bought from an agency how long you've registered your domain for regularly updated content speed of page downloads links you've received from similar sites Question Title * 7. Which of the following is a true statement about intellectual property? you can freely use any content without a © (copyright) sign you can freely use any content you find online you can freely use any content you find on Google you can freely use any content you find on Twitter none of the above Question Title * 8. Which of the following ISN'T usually an ongoing cost? domain names cloud apps digital certificates website hosting social media Question Title * 9. What does SEO stand for? search engine offline search engine optics search engine optimisation search engine organisation search engine online Question Title * 10. Which of the following ISN'T a digital marketing tool? Mailchimp Buffer Stanley Edgar Hootsuite Done
