Branding Quiz Question Title * 1. What is your brand? the beliefs, principles, and values that guide your business the impression you leave people with the colours, typefaces, logos, slogans, and packaging you use the legal name you registered at Companies House the trading name you go to market with Question Title * 2. What is your brand strategy? a plan to communicate with customers a plan to acquire new products and companies a plan to persuade customers to buy your product a plan to get your brand name in front of customers a plan to change the way you are perceived Question Title * 3. What is an example of 'why' you set up a business? to do something you love at work to make lots of money to make the world a better place to treat customers properly to spend more time with your family Question Title * 4. Which of the following does NOT explain the importance of your 'why'? it guides your business decisions it makes investment more likely it cuts through the 'noise' out there it motivates you in tough times it helps you be more persuasive Question Title * 5. What is a 'house of brands'? a company that helps other firms with their branding a company that sells products from different suppliers a company that has more than one brand a company that is good at brand strategy a company that has diversified its product line Question Title * 6. What is a disadvantage of a 'branded house'? you can't enter new markets you can't change your legal name you can't sell different products you can't advertise efficiently you can't isolate bad news Question Title * 7. Which of the following is NOT is an example of brand loyalty? choosing a product because the company has offered you good service choosing a product because you trust the company choosing a product because you like another from the same company choosing a product because you've heard of the company before choosing a product because it's the cheapest Question Title * 8. What is brand stretch? it's when a brand doesn't fit a product it's when a brand isn't adapted to local cultures it's when a brand is licensed to others it's when a brand is tired and unfashionable it's when a brand is used too often Question Title * 9. What is the leader/follower decision? whether to copy existing goods or services whether to track the behaviour of successful brands whether to change your business or the way customers think whether to be the first to enter a market whether to outsource the management of your brand Question Title * 10. Which of the following CANNOT have a brand? an industry a company a person a product none of the above – everything has a brand Done
