Publisher's Synopsis
This book is a true story of how the author built and ethical business where all people are treated fairly, courteously and with respect. But it is more than that because as the story unfolds it becomes a description of how all owners of businesses could run their business.
Mike shows that by focusing on his values he was able to build a team that is united in their attitude. Furthermore that by being clear about the purpose meant that the business has grown and built long term financial stability. Ultimate success is not how much the owner can make by selling the business, but that the business can continue without the owners involvement.
Fulfilment comes from honouring those that have helped create the success, not from selling out on them. The culture described in this book shows one method that works. It is hoped that the reader will be able to apply a similar method to their own business.
